中国最大的汽车合资企业-- 东风汽车有限公司旗下的东风商用车公司,今天在湖北十堰基地隆重发布东风重卡新品系列--"东风天龙", 它集当今世界先进技术于一身,成为东风有限成立三年来,中外合资合作、融合创新的结晶，标志着东风有限实现商用车和乘用车双轮驱动的战略性突破。

　　"东风天龙"重卡系列作为东风商用车公司磨砺三年推出的重量级产品，不仅成为东风有限发力商用车市场的"杀手锏"，更表明东风商用车战略性进军大吨位重卡市场，从而进一步巩固并扩大其在中国商用车市场的领先地位。

　　东风新一代重卡之所以命名为"天龙"，是因为龙是中华民族神圣的图腾，代表着阳刚、吉祥、勤劳、勇敢。同时，具备高速、高效、高可靠性、高安全性、低自重、低振动特点的"东风天龙"重型卡车，凝结了东风人超凡的智慧和敢为人先的气魄，符合东风重型卡车的品牌特质。

　　东风天龙通过国际合作，融合了当今世界先进技术，并在研发过程中实现了大量的自主创新。"全新的车身"，与日产柴公司联合开发，适应国人的审美观，造型强壮而灵秀，驾乘空间宽敞舒适，内饰设计充满人性化，并具有非常高的安全性，率先通过欧洲重型商用车乘员保护标准碰撞试验。"全新的发动机"，其中消化吸收雷诺技术的dCi11发动机，是一款11L大功率节能型发动机，汇集了一系列全新的开发、设计理念，动力澎湃、超低油耗，最低燃油消耗率为190g/kw·h。发动机设计的耐久性里程为100万公里，不仅满足欧Ⅲ排放标准，还可根据客户需要随时升级到欧IV排放。

　　东风有限总裁中村克己在发布仪式上说："东风天龙是东风有限创造性吸收国际先进技术、自主研发生产的一款具有世界品质的新型重型卡车，它是合资企业运营三年来，商用车公司员工秉承东风优秀传统、努力改革创新、交流融合的成果。东风天龙的诞生，凝聚着公司全体员工的智慧和辛勤劳动，它将有力推进东风有限'Nissan'乘用车和'东风'商用车双品牌战略的实施和23中期事业计划的实现。"

　　东风有限副总裁、东风商用车公司总经理童东城表示，通过天龙的开发，东风有限得以把新的研发方法固化下来。它把整个研发过程分成几个阶段，每个阶段都设定相应的"节点"，明确该节点必须要完成的性能、质量等目标。如果完不成这些目标，就不能进入下一阶段。通过导入这种研发流程，来严格控制产品性能和质量目标，从根本上解决质量问题，从而真正实现向用户提供高性能、高质量的新车型的承诺。新的高水平的研发流程，加上东风有限成立以来坚持开展的对制造技术的QCD改善活动，使东风有限切切实实地提高国际竞争能力。

　　"东风"是中国最知名的汽车品牌之一，特别是和日产合资三年来，东风品牌的国际知名度正在扩大。东风商用车排名中国中重卡市场第一位，过去两年，国内中重卡的市场需求发生了变化，大吨位重卡呈不断增长趋势。 东风商用车针对这种市场趋势推出了"东风天龙"，不但会提升东风商用车的竞争力，更将进一步确保东风商用车的领先地位。

　　东风商用车将凭借东风这个家喻户晓的品牌、强大的营销服务网络、完整的研发、制造能力、属于自己的成熟的关键总成、零部件配套体系等独特的优势，改变现有的重卡市场格局，创造更优异的顾客价值，为进一步提升"东风"的品牌影响力、跻身全球商用车领域"世界前三"打下坚实的基础。

　　东风有限成立于2003年7月1日，由日产汽车和东风汽车以50对50的对等比例，全面合作组建成中国汽车业迄今规模最大、人数最多、范围最广、产品最全的最大中外合资企业，近三年来一直受到媒体和社会的广泛关注。2005年，它属下的东风日产乘用车公司以行业第一的销售增长率和利润率，成为中国乘用车市场进步最快的企业，被称为"东风日产年"。东风有限成立三年来，以QCD（质量、成本、交付）、KPI（关键绩效指标）和CMS（资金管理系统）等为核心的全面基础管理革新和管理融合创新，被国资委作为国有企业改革的借鉴性案例。

　　Dongfeng Commercial Vehicle Company under Dongfeng Motor Co. Ltd., (DFL) announced here today an official launch of "Dongfeng Tianlong" heavy-duty truck series. This new CV product series has symbolized a great fruit of DFL - the largest automotive joint venture in China between China's Dongfeng Motor Group and Japan's Nissan Motor Company, after nearly three years of operation. It has also earmarked a breakthrough in DFL's pursuit of dual-branded strategy of both "Nissan" passenger vehicles and "Dongfeng" commercial vehicles.

　　Meanwhile, the official launch of Tianlong truck series is being described as a "big impulse" to a lingering stagnant CV market in China. Dongfeng CV's strategic advancing into the high-end heavy-duty truck segment has also demonstrated its reinforced efforts to consolidate its leadership position in China CV market.

　　"Tianlong" (Dragon in the Sky) is named to the Dongfeng's new generation of heavy-duty trucks because Dragon is traditionally labeled as the sacred totem of the Chinese nation. It represents manliness, auspicious, industriousness and braveness. Also, it's characterized by the high speed, efficiency, reliability, safety but low body-weight and ride comfort. It also embodies the high wisdom and pioneering spirit of the Dongfeng people, a complete match to its world-class quality.

　　Dongfeng Tianlong has been highlighted by the all-new cabin and all-new engine. For Cabin, co-developed with Nissan Diesel, it adopts aerodynamic design, 0.535 super-low wind resistance coefficient, fresh new exterior appearance and interior trim, the biggest room among trucks of the same class, spacious and comfort driving and seating room, innovative safety design of placing anti-collision beam behind the door. As for Engine: it has introduced dCill engine of Renault. dCill engine is a model of big-power fuel-saving engine, which has combined a series of new developments and design concepts. The power performance is robust and the fuel consumption is low. The minimal fuel consumption is only 190g/kw.h. Renault engine's durability mileage is one million km. It not only meets Euro III emission standard, but also can be upgraded to Euro IV standard if the market wants.

　　Katsumi Nakamura, president of DFL, said at the launch ceremony, "Dongfeng Tianlong is a brand-new and world-class model of heavy-duty truck that is independently developed by DFL while creatively absorbing globally-advanced technologies. it was born out of the three years' innovation and hardworking of our employees with their intelligence and wisdom. Being a DFL's strategic product, Dongfeng Tianlong's official launch declares our great progress in advancing the "Nissan" and "Dongfeng" dual-branded strategy, which in return, will surely contribute to the successful fulfillment of DFL's four-year 23 business plan by 2007."

　　Tong Dongcheng, Vice President of DFL and Managing Director of Dongfeng CV Company, said, " DFL-CV's new way of R&D process has been consolidated with the practice of Dongfeng Tianlong's research and development. That is to divide the R&D process into several phases. Every phase sets an appropriate milestone and defines the targets of performance and quality to be accomplished. It can not be proceeded on without achieving these accomplishments. This consolidated process will guarantee the quality control so as to provide market with brand-new models with high performance and high quality."

　　The high-level R&D process, together with QCD improvement on manufacturing technology practiced for nearly three years since DFL's establishment, will greatly enhance DFL's overall management capabilities which are supporting DFL to be more competitive internationally, he said.

　　"Dongfeng" is known as most popular truck brand in China. Especially after three years of partnership with Nissan, it has become known globally. Over the last two years, the overall demand for middle and heavy-duty trucks was decreased due to China's macro economic control. But, the high-end big-tonnage trucks are still on high demand. DFL's No. 1 position in China CV market had been challenged. But the launch of Tianlong can make DFL to keep current leading position.

　　DFL was established on July 1, 2003. A 50-50 share of the joint venture between Dongfeng Group and Nissan Motor constitutes China's largest auto joint venture company. Since its operation, it has been widely exposed by China media and international media as well because it is regarded as a show case of China's indepth State-run company reforms.